Call to get started! 904-794-0737

Florida’s First Medspa. St. Augustine’s Original. Family Owned since 1996.

A Rare Standard of Care You deserve to be in the hands of someone who has seen the evolution of this industry firsthand. Founded in 1996, About Face Aesthetics is proud to be Florida’s longest standing mother-daughter owned medspa. For those who seek to invest in themselves, we offer a level of stability and multi-generational wisdom that you simply won’t find in a corporate clinic. Our 30-year legacy is built on the trust of clients who settle for nothing less than mastery.

More Than a Team Our practice is built on the belief that the best care comes from a place of genuine connection. We are a team of friends and family who have grown together and shared a vision for excellence for decades. Each member of our staff is an extension of our founding principles, mentored in our "precision-first" philosophy. When you step into our sanctuary, you aren’t just visiting a clinic; you are being welcomed into a close knit circle of experts who treat your results as if they were our own.

A Complete Evolution: From Light to Wellness True self betterment happens when science meets artistry across every layer of your well-being. Our curated approach is designed for the intentional seeker, utilizing the Candela Nordlys Ellipse, the absolute pinnacle of light-based rejuvenation, for a clear, brilliant complexion with unmatched precision. This elite technology is paired with our refined artistry in Botox and Dermal Fillers, where we focus on subtle restoration that honors your natural anatomy while erasing the look of fatigue.

Our care goes beyond the surface, incorporating Bio-Identical Hormone Replacement Therapy, balancing your internal vitality so you feel as vibrant as you look. From the transformative power of our Medical-Grade Chemical Peels to the deep, structural release of Massage Therapy, every service is delivered with a master’s touch. To ensure your results continue at home, we provide our own Curated Skincare Line—formulas born from thirty years of clinical data, designed to protect your investment and nourish your skin daily.

A Destination for the Intentional Our sanctuary in St. Augustine has become a destination for high-achievers who value the personal touch of a second-generation practice. We serve a community, both local and those who fly in from across the country, who know we don't chase fads. Instead, our family of practitioners uses thirty years of experience to create a look and a lifestyle that is refreshed, timeless, and perfectly you.

Your Journey, Perfected The best results are the ones that honor who you are. We are here to be your long-term partner, providing the consistency and expertise needed to maintain your results for years to come. When you step into our space, you aren’t just a client, you are part of a 30-year tradition of excellence!

Book Now or Call 904-794-0737

Shop Products

  • Radiant Scrub Peptides + Retinol
    AFA Radiant Scrub Peptides + Retinol
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    $49.00
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  • Polishing Peel Pads
    AFA Polishing Peel Pads
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    $49.00
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  • Tinted Mineral Sunscreen SPF 40
    AFA Tinted Mineral Sunscreen SPF40
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    $49.00
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  • DermaAdvanced 2% Retinol Cream
    AFA Derma Advanced 2% Retinol Cream
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    $59.00
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  • Revitalizing AHA Cleanser
    AFA Revitalizing AHA Cleanser
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    $49.00
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  • Tri-Peptide Cream
    AFA Tri-Peptide Cream
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    $59.00
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  • Neutralizing Toner
    AFA Neutralizing Toner
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    $49.00
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  • Refreshing Gentle Cleanser
    AFA Refreshing Gentle Cleanser
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    $49.00
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Testimonials

I have been a client of Melanie Cowling at About Face Aesthetics since my 40th birthday, 16 years ago. She is professional, knowledgeable, and cutting edge. I have had permanent makeup, hair removal, skin care treatments, electrolysis, and I use recommended skin care products. For my age, my skin looks great! I enthusiastically recommend Melanie and About Face Aesthetics.

D. D. S.

I love the everyone at AFA! Haley and Melanie are so knowledgeable and explain the process of how they are treating your skin while they go through the process. Jenna has amazing hands and can really heal your ailments - especially headaches and migraines. Highly recommend all of these talented women!

Brittany K.

Cathy Wasmund is truly a miracle worker. I’d been told on several occasions from other local skin care salons that my skin was terrible. She has transformed my face and neck skin completely. Night and day! She is professional, kind, reasonably priced and a wonderful lady. I would only trust my skin care to her. She is AMAZING! Highest possible recommendation.

Lee G.

I cannot say enough about the massage I had today by Jenna. I have been in pain daily for months. She is a master at her profession... Literally the best massage I have ever had! Thank you so much for giving me real relief!

Michelle F.

Over the past 12 years I have had many treatments from permanent eyeliner, IPL, CIT and chemical peels from Melanie and I can say that she is very particular and up on all the latest treatments and skincare products. I am 100% satisfied, my skin looks great and at 68 years old I don’t look my age. So therefore, I cannot imagine going to anyone else for my skin care in the future.

Michelle P.

I absolutely love going to About Face on my weekends. I’m always greeted with a huge smile at the door and Haley is so very knowledgeable. She explains everything she’s doing and why. I love that they have Saturday hours, it makes it convenient for me since i come from 45 minutes away. If I need a weekday appointment, Haley is always very accommodating. I would recommend this business to anyone, they have such a wide variety in services.

Macy C.

Melanie is a knowledgeable and warm professional. For 12 years she has educated me and now my teen age daughter, about our changing skin care needs. As I have aged the electrolysis, laser,  & skin care products has improved my appearance and helped me to feel better about myself. I'm scheduling my next appointment right now. Excellent care at an affordable price.

Mari W.

This spa is AMAZING! They take the time to listen to your concerns and what you want with skin care and massages, and they tailor their services to meet your goals! I use MANY of their skin care products, and my face feels so soft! I'm excited to learn more about how to take care of my skin and keep it young and healthy! I also love that this is a family owned spa, and they make you feel like part of the family as soon as you walk in! I can't wait for my next appointment!

Courtney P.

After years of trying different products, About Face's regime is the solution for me! Easy, tailored to meet my specific skin needs, and I saw softer and clearer skin literally within two days. Highly, highly recommend!

AJS

Medical Directors

Dr. David W. Cowling, DMD and Dr. Janice Vucinich, MD